Consulting
Offer architecture
Most offers are a list of what the business does. An architecture is a structure the buyer can enter at the level of risk they are willing to carry, and move up as that risk resolves.
The work
- 01
What we look at
Where the entry point is, what it costs the buyer to say yes to it, what it proves, and what it makes the next decision easier or harder.
- 02
What changes
An offer set with a real entry point, a real progression, and stated limits — including what each level does not include.
- 03
How it is tested
By whether a buyer can self-select without a conversation, and by whether the smallest thing you sell is genuinely worth buying on its own.
What this is not
- Discount engineering, or a bundle assembled to hit a number.
- A tier that exists to make another tier look reasonable.
Where it sits
- Line
- ConsultingDiagnosis and design. Judgment, not production capacity.
- Usually inside
- FoundryThe core reformation engagement, after Signal has produced a baseline.
- Measured by
- PyreEvidence intake, opportunity scoring, a validation plan, a recorded decision.
What the rebuild changes
The same surface, built for the buyer you actually have.
The offer explained on a call.
The offer understood before the call happens.
What is included, listed.
What is included and what is deliberately excluded, both stated.
Tiers priced by our effort.
Tiers shaped so a buyer can place themselves without being sold to.
Lens 02 · Position and authority
What you receive, and what each artefact is for.
This surface is rebuilt inside the position and authority lens of the method. These are the artefacts that come out of it — yours, written down, and legible to someone who was not in the room.
- Offer Ladder
- What is sold at each level, what it includes, and what it deliberately does not.
- Legacy Assumption Register
- The parts of the current offer designed for a buyer who no longer shops that way.
- Keep / reform / retire decisions
- A recorded decision on every element, so nothing survives on habit alone.
- Proof Matrix
- The evidence a buyer needs at the moment they compare you, not after.
Depth varies by engagement. Which of these apply, and how far each is taken, is stated in the written proposal after the diagnosis.
Ask what this looks like for your business.
The diagnosis comes first, and it tells us whether this is even the part that is broken.
Sent straight to the two people who answer it. No autoresponder sequence, no call centre.