Consulting
Sales process
The process is sequenced for the buyer who arrives, not the buyer the process was written for. Most of the correction is removing stages that the buyer has already completed on their own.
The work
- 01
What we look at
The real sequence a decision follows, where it stalls, what information is being asked for twice, and where the buyer is being taken backwards.
- 02
What changes
A shorter, better-sequenced process with the human present where judgment is genuinely required and absent where it is not.
- 03
How it is tested
By whether the next step is obvious to the buyer at every point without anyone having to chase.
What this is not
- Pressure tactics, artificial scarcity, or a script that survives only while the buyer is unprepared.
- Removing people from the moments where a buyer actually wants one.
Where it sits
- Line
- ConsultingDiagnosis and design. Judgment, not production capacity.
- Usually inside
- FoundryThe core reformation engagement, after Signal has produced a baseline.
- Measured by
- PyreEvidence intake, opportunity scoring, a validation plan, a recorded decision.
What the rebuild changes
The same surface, built for the buyer you actually have.
Discovery, qualification, pitch — in that order.
Diagnosis, guided comparison, and a clear choice.
Follow-up when somebody remembers.
A defined cadence that survives a seller leaving.
The method in the best seller’s head.
The method written down as a standard and a review rubric.
Lens 04 · Sales reformation
What you receive, and what each artefact is for.
This surface is rebuilt inside the sales reformation lens of the method. These are the artefacts that come out of it — yours, written down, and legible to someone who was not in the room.
- Discovery Standard
- What a first conversation has to establish, and what it must not attempt.
- Sales Guidance Playbook
- Diagnosis and guided comparison in place of pressure, written down rather than coached.
- Proposal System
- How scope, fee, limitation and exit are put in writing every time.
- Follow-up Cadence
- A defined rhythm, so follow-up stops depending on who remembers.
- Call-review rubric
- How a conversation is assessed afterwards, against the standard rather than against opinion.
Depth varies by engagement. Which of these apply, and how far each is taken, is stated in the written proposal after the diagnosis.
Ask what this looks like for your business.
The diagnosis comes first, and it tells us whether this is even the part that is broken.
Sent straight to the two people who answer it. No autoresponder sequence, no call centre.