Worth it if
- Signal has run, and the baseline argues for a rebuild rather than a repair.
- You can give the work founder attention for its duration, not just a kickoff.
- You are prepared to retire things that still feel like they work.
Engagement
Foundry
The core reformation engagement, and the one place the two lines physically meet: Consulting redesigns the system, AI Systems builds what runs it.
What it is
- 01
What gets rebuilt
Positioning, offer architecture, sales process and buyer journey — the four parts that decide whether a competent business converts.
- 02
What gets built
The presence and growth infrastructure that executes the redesign, scoped to what the diagnosis said was actually wrong.
- 03
How it is governed
Against the baseline Signal produced. A reformation that cannot be measured against its own starting point is a redecoration.
What it is not
- A strategy document with no engine behind it.
- A build with no diagnosis under it.
Scope, fee and exit
- Availability
- OpenThis rung is available now.
- Fee
- Set in a written proposalAfter the diagnosis, against the baseline. Not quoted from this page.
- Exit
- Written into the proposalStated before you commit rather than negotiated once you want to leave.
- Usually followed by
- WatchThe next rung, when the work warrants it. Nothing is sold on the assumption that it will.
Whether this is the right rung
Not yet, if
- No diagnosis has been done. Foundry designed on an assumption is an expensive way to keep the problem.
- You want one surface fixed rather than the system reformed. Say which, and we will scope that instead.
- The organisation cannot absorb change this quarter. The work will not survive it.
If the second column describes you, say so in the request and we will point you at the rung that fits — or tell you that none of them does.
Ask whether Foundry is the right rung.
It often is not, and we will say so. The diagnosis is what decides it.
Sent straight to the two people who answer it. No autoresponder sequence, no call centre.