Worth it if
- The asset is personal, the matters are discreet, and you want direct founder access.
- You need the work to leave no public trace, including the fact of it.
- An introduction into this exists.
Engagement
Keep
Discreet, high-touch advisory with direct founder access, for principals whose asset is already built.
What it is
- 01
The posture
You built the asset. What gets modernised is the buying system around it — position, trust, and the terms on which people are allowed to approach it.
- 02
How it runs
Direct founder time, small in number by design, and quiet. Nothing about the engagement is published, including that it exists.
- 03
How it starts
By introduction. This is not an open enrolment and it is not a cold approach.
What it is not
- A retainer sold on volume.
- Anything published about the relationship.
Scope, fee and exit
- Availability
- By introductionNot an open enrolment. It requires an existing relationship into that world, and it is not a cold approach.
- Fee
- Set in a written proposalAfter the diagnosis, against the baseline. Not quoted from this page.
- Exit
- Written into the proposalStated before you commit rather than negotiated once you want to leave.
- Usually followed by
- CapitalThe next rung, when the work warrants it. Nothing is sold on the assumption that it will.
Whether this is the right rung
Not yet, if
- You found us through this site and have no introduction. That is the honest gate, and we will say so plainly.
- You want a team on it rather than a person.
- The work would be better served by Foundry, openly and at lower cost.
If the second column describes you, say so in the request and we will point you at the rung that fits — or tell you that none of them does.
Ask whether Keep is the right rung.
It often is not, and we will say so. The diagnosis is what decides it.
Sent straight to the two people who answer it. No autoresponder sequence, no call centre.