Worth it if
- You are assessing an asset's commercial system before acquiring it.
- You are considering a reformation rolled out across holdings you already own.
- There is an existing relationship into that world.
Engagement
Capital
Commercial diligence on an asset you are considering, or a reformation rolled out across holdings you already own.
What it is
- 01
Diligence
The commercial system of a target, assessed on the same method rather than on a narrative: what it actually sells, to whom, and whether that survives the buyer having changed.
- 02
Portfolio rollout
The same diagnosis run across holdings, so the findings are comparable and the sequencing is a decision rather than a preference.
- 03
How it starts
Through an existing relationship into that world. It requires one, and it is not a cold approach.
What it is not
- A generic market report.
- A rollout imposed on operators who were never diagnosed individually.
Scope, fee and exit
- Availability
- By introductionNot an open enrolment. It requires an existing relationship into that world, and it is not a cold approach.
- Fee
- Set in a written proposalAfter the diagnosis, against the baseline. Not quoted from this page.
- Exit
- Written into the proposalStated before you commit rather than negotiated once you want to leave.
- Usually followed by
- CouncilThe next rung, when the work warrants it. Nothing is sold on the assumption that it will.
Whether this is the right rung
Not yet, if
- This would be a cold approach. Capital is not sold that way, and pretending otherwise wastes your time.
- It is a single operating company rather than a portfolio. Start at Signal.
- You need a valuation or financial diligence. That is not what this examines.
If the second column describes you, say so in the request and we will point you at the rung that fits — or tell you that none of them does.
Ask whether Capital is the right rung.
It often is not, and we will say so. The diagnosis is what decides it.
Sent straight to the two people who answer it. No autoresponder sequence, no call centre.