Worth it if
- A reformation has been delivered and is still settling into how the business actually runs.
- Implementation keeps stalling on capacity rather than on clarity.
- You want the standard held while new habits take, not a second strategy.
Engagement
Watch
Ongoing implementation support after the reformation, so the system keeps running when the quarter gets busy.
What it is
- 01
What it covers
Execution and embed support: the production layer kept running, the campaign layer maintained, and the judgment calls taken with you rather than left in a queue.
- 02
Why it exists
A reformation that depends on someone finding time to execute it does not survive contact with a normal month.
- 03
How it ends
It continues only while it is earning its place, and the exit is written into the proposal rather than negotiated later.
What it is not
- An open-ended retainer with no stated scope.
- A lock-in that is easier to enter than to leave.
Scope, fee and exit
- Availability
- OpenThis rung is available now.
- Fee
- Set in a written proposalAfter the diagnosis, against the baseline. Not quoted from this page.
- Exit
- Written into the proposalStated before you commit rather than negotiated once you want to leave.
- Usually followed by
- KeepThe next rung, when the work warrants it. Nothing is sold on the assumption that it will.
Whether this is the right rung
Not yet, if
- Nothing has been rebuilt yet. There is nothing for this rung to hold.
- You are looking for ongoing strategy. This is implementation support, and the distinction matters.
- You want an agency of record. That is not what this is.
If the second column describes you, say so in the request and we will point you at the rung that fits — or tell you that none of them does.
Ask whether Watch is the right rung.
It often is not, and we will say so. The diagnosis is what decides it.
Sent straight to the two people who answer it. No autoresponder sequence, no call centre.