Engagement

Signal

A quantified diagnosis. It is where every engagement starts, because nothing designed after it should rest on an assumption.

What it is

01
What it produces
A scored baseline of where your commercial system stands against the buyer you actually have — position, offer, sales process and buyer journey, each measured rather than described.
02
What we do
Evidence intake first: what you already know, what the market shows, what your buyers actually said. Then opportunities are scored against that evidence, not against our instinct.
03
What you leave with
The baseline, a validation plan with a horizon on it, and a recorded decision. All of it yours, whether or not you engage us for anything after it.

Availability: OpenThis rung is available now.
Fee: Set in a written proposalAfter the diagnosis, against the baseline. Not quoted from this page.
Exit: Written into the proposalStated before you commit rather than negotiated once you want to leave.
Usually followed by: FoundryThe next rung, when the work warrants it. Nothing is sold on the assumption that it will.

Worth it if

You suspect the commercial system is what is failing, but cannot yet name which part of it.
You would rather buy a measurement than a plan, and decide afterwards.
You want something you keep regardless of whether you engage us again.

Not yet, if

You already hold a recent diagnosis with evidence behind it. Bring that instead.
You need leads this quarter. A diagnosis is a slower instrument than that, and we will say so.
What is actually breaking is delivery rather than selling.

If the second column describes you, say so in the request and we will point you at the rung that fits — or tell you that none of them does.

It often is not, and we will say so. The diagnosis is what decides it.

Sent straight to the two people who answer it. No autoresponder sequence, no call centre.