Justin Barac
Chief Executive Officer
Carries the category thesis and the diagnostic method, and holds the founder time that private advisory work requires.
The firm
A services-led firm with two lines and one doctrine.
Bastion is the market-facing operating company. Consulting diagnoses and redesigns how founder-led and owner-operator businesses sell to the modern buyer; AI Systems builds and runs the infrastructure that executes the redesign. They are sold separately and designed to be bought together.
The record
Dated engagements, and what each one actually proves.
These are the founder’s engagements, not Bastion’s — the firm is new and says so elsewhere on this site. They are listed because the question a serious buyer asks first is whether the judgment being sold has been exercised anywhere before, and that is a fair question to answer with names and numbers rather than adjectives.
- BMS — Salt Lake City market entry
- $500K+ in annual contracts within two weeks. The largest single contract was seven times the prior company record.Proves: owner-operator and mid-market work, at speed, in a market entered cold.
- BMS — the broader engagement
- 250% year-on-year growth.Proves: the first result was not a single quarter. Sustained impact on the same business.
- SAV Inc — Barbuda Ocean Club
- Delivered a multi-country luxury hospitality build across security, networking, lighting and AV.Proves: capability at the UHNW and hospitality tier, which is the room Keep is written for.
- iProof — Platinum Equity portfolio
- Sales and delivery to executives inside a $53B private-equity portfolio, including direct work with WAI and MOTUS across the UK, China and South Africa.Proves: enterprise and PE-tier capability, which is the room Capital is written for.
Every figure above is the founder’s own engagement history, released for publication on 10 September 2026. What is still not on this site: fees, market sizing, and any result attributed to Bastion the firm rather than to its founder’s prior work. The first two are withheld on the authority of a line in our own documents; the third does not exist yet, and we will not borrow the record above to imply that it does.
Who runs it
Jonathan
Chief Operating Officer, Systems
Owns delivery and the systems side: how the pods are built, where the production layer ends, and what gets handed over.
Both, on the work that matters
Value-realisation conversations are deliberately not delegated. That is the allocation rule applied to our own firm before it is applied to yours.
What we are for
Reform the business around the modern buyer.
The category is Modern Consumer Reformation: the correction of business models built for a buyer who no longer exists. It is a working thesis rather than a market fact, and we state it as one — it holds only if buyers recognise the enemy, value the promise, and can connect the method to something measurable.
That standard applies to us before it applies to a client. It is why there are no fees and no market figures on this site, and why the record below is the founder’s own engagements rather than the firm’s: each of those lines is drawn on the authority of a specific line in our own documents, and we would rather be thin than unsourced.
We do not promise fantasy multiples; we build the operating conditions that make premium growth more probable and more measurable.Bastion, standing doctrine
What you are dealing with
A firm of two, and it says so.
- Two principals. The value-realisation conversation is never delegated.
- The record on this page is the founder’s own, not the firm’s. The firm is new.
- No fees or market figures anywhere, because neither has cleared the check.
- Engagement names are provisional. The functions they describe are not.
Speak to a partner.
Requests are read by a founder, and the reply comes from one.
Sent straight to the two people who answer it. No autoresponder sequence, no call centre.