Page content written for search was written to rank against a phrase. The structure that follows from that objective is familiar: the phrase in the title, the phrase in the opening, a length that signals thoroughness, and the substance distributed thinly enough that the reader has to stay.
The systems now standing between a buyer and a business read differently. They are looking for a passage that answers a question completely enough to be quoted, and once they have found one they stop. Length works against you, because a diffuse page has no passage that answers anything on its own.
What this changes structurally
Pages get organised around questions a buyer actually asks, with the answer stated in the first two sentences under each heading and the elaboration after it. The heading is the question. The first paragraph is the answer, complete, so that it survives being lifted out of the page and read alone.
Specificity beats volume in the same way. A sentence with a number, a definition or a named limit is extractable. A sentence that says a firm takes a considered approach cannot be extracted because it contains nothing to extract, and it will not be, whatever the page ranks for.
The uncomfortable part
This means writing pages that answer the question so fully that a reader could leave satisfied without contacting you. That is the trade, and it is a good one. The buyer who leaves satisfied has formed a view about who explained it clearly, and in a category where everyone is vague that view is most of the shortlist decision.
A business that withholds the answer to force a conversation is designing for a buyer who has no alternative source. That buyer no longer exists.